design is an artform that requires constant innovation; to stand still is to stagnate. booabbood is about exploring new perspectives and making waves. we don’t play it safe, and we don’t play by the rules. our design philosophy is built upon challenging ourselves and our clients’ expectations in order to create something truly unique and unexpected. our carefully crafted, standout products answer design needs in new and exciting ways, playing on the synergy of aesthetic and practicality to provide an end result that is both visually striking and useful.